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All brand guidelines

How to write for digital experiences whilst staying true to the voices of our brands.

Sainsbury's voice guidelines

A set of UX-specific voice guidelines to make sure your words always sound like Sainsbury’s.
Read the Sainsbury's voice guidelines

Argos voice guidelines

A set of UX-specific voice guidelines to make sure your words always sound like Argos.
Read the Argos voice guidelines

Habitat voice guidelines

A set of UX-specific voice guidelines to make sure your words always sound like Habitat.
Read the Habitat voice guidelines

Nectar voice guidelines

A set of UX-specific voice guidelines to make sure your words always sound like Nectar.
Read the Nectar voice guidelines

Comparing brand voices

A guide to understanding how our different brands sound in certain digital interactions.
Go to comparing brand voices
© J Sainsbury plc 2024The digital assets and code included in these guidelines may only be used with the permission of, and for the benefit of, the J Sainsbury plc Group.
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