Comparing brand voices
To help you understand how our different brands sound, we’ve compared similar messages side-by-side.
Based on each brand’s voice guidelines, below you’ll find some different interactions that occur on a digital journey, with examples of how each brand might address them.
These examples aren’t meant to be definitive or cast in stone. They’re an illustration to help you get each brand’s voice ‘in your ear’.
When a user completes an order
These examples cover the first message the user will see once they’ve completed a purchase journey.
Sainsbury's
Thanks for your order. We'll get right to it.Argos
All done. Your order’s on the way.Habitat
Thanks. We'll get started on your order right away.Nectar
Nicely done. That's 1000 points in the bag.When a user goes to log in
These examples cover the header message that introduces a login screen or form to the user.
Sainsbury's
Welcome to Sainsbury's GroceriesArgos
Do we know you?Habitat
Already registered?Nectar
Right, let's get startedWhen a user is looking for help
These examples cover the header message that introduces the help pages to the user.
Sainsbury's
What can we help you with today?Argos
How can we help?Habitat
We're here to helpNectar
Need some help?When the user searches for something that the website can't find
These are situations where a user has tried to search for something on a website, and the website is unable to return anything that matches their search term.
Sainsbury's
Sorry, we couldn't find any results under "ahahdfnjf"Argos
Did you mean that? We couldn't find anything for "ahahdfnjf”Habitat
Sorry, there's no results for "ahahdfnjf". Want to try again?Nectar
Hmm, we couldn't find anything for "ahahdfnjf"When you want to update a user about a delivery
There are situations where you need to update a user about a delivery, usually by text or a push notification in an app.
Sainsbury's
Just to let you know, your order should be with you today at 13:31.Argos
Good news. Your order should be delivered to [address] at 13:31. We'll see you there.Habitat
Time to get excited. Your Habitat order is on the way.Nectar
Sorted. Your new Nectar card is on the way.When you want to ask a user for feedback
There are situations where you might want to ask for feedback from the user, usually at the end of an experience.
Sainsbury's
Let us know what we could be doing betterArgos
How are we doing?Habitat
How are we doing?Nectar
We want your feedbackWhen you want to say hello with a chatbot
There are situations where users will be using a live chat service in order to talk to customer service teams. It’s important to make sure the way each brand says hello is friendly and true to that brand.
Sainsbury's
Hello, what can we help you with today?Argos
Hey there 👋, how can we help?Habitat
Hey! How can we help?Nectar
Hey! How can we help?When you want to verify a user’s email address
There are situations where we need to ask a user to do something in order to progress through an experience, like verifying an email address when signing up.
Sainsbury's
We just need to verify your email addressArgos
Almost done! Just verify your email to continueHabitat
Almost there. Verify your email address to continueNectar
One more thing. Verify your email and we're doneBrand voice guidelines
To further understand why our brands sound the way they do in these examples, we’ve also created voice guidelines for each of our brands, with an emphasis on digital interactions.