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All writing guidelines

A set of guidelines to help you write the common interactions you'll come across in digital experiences.

Buttons and links

How to write buttons and links in your experiences.
Go to buttons and links

Error messages

How to write error messages in your experiences.
Go to error messages

Numbers, dates and time

How to write numbers, dates and time in your experiences.
Go to numbers, dates and time

Onboarding messages

How to write onboarding messages in your experiences.
Go to onboarding messages

Success messages

How to write success messages in your experiences.
Go to success messages
© J Sainsbury plc 2024The digital assets and code included in these guidelines may only be used with the permission of, and for the benefit of, the J Sainsbury plc Group.
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