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All content guidelines

These guidelines help us create content in our experiences.

Content foundations

How to create content that's clear, scannable and inclusive.
Read the content foundations

Writing in experiences

How to write the common messages you'll come across in experiences.
Go to writing in experiences

Writing for our brands

How to write for digital experiences whilst staying true to the voices of our brands.
Go to writing for our brands

Style guide

A guide covering grammar and style conventions for digital experiences.
Go to style guide
© J Sainsbury plc 2024The digital assets and code included in these guidelines may only be used with the permission of, and for the benefit of, the J Sainsbury plc Group.
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